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Need for a scalable, secure digital platform to collect user-generated vaping success stories, manage campaigns against anti-vaping legislation, and process donations while maintaining compliance with data privacy regulations. Existing solutions lacked customization for content moderation, targeted newsletter capabilities, and seamless payment integration.
Advocacy organization promoting vaping as a smoking cessation alternative through storytelling and community engagement
Projected 300% increase in user engagement through optimized story submission process, 40% growth in donation revenue via recurring payment options, and 50% reduction in content moderation time through custom admin tools. Platform will enable targeted advocacy campaigns with segmented email marketing capabilities while maintaining secure handling of sensitive user data.