Users frequently encounter 404 errors or incorrect navigation pathways, leading to frustration and potential loss of sales. The current website lacks an effective mechanism to guide users back to relevant content, resulting in increased bounce rates and diminished customer satisfaction.
A mid-sized online retail platform specializing in a wide range of consumer products, seeking to enhance user experience and reduce user frustration caused by navigation issues.
The implementation of an advanced navigation and error handling system is projected to decrease user drop-off rates related to navigation issues by approximately 30%, increase average session duration by 15%, and improve overall user satisfaction, leading to higher conversion rates and revenue growth for the client.