Users frequently encounter erroneous or confusing navigation paths on the website, leading to a poor user experience, increased bounce rates, and frustration. The existing error handling mechanisms are inadequate, making it difficult for users to recover and find the desired content effectively.
A mid-sized media organization with a focus on delivering digital content and engaging online audiences, aiming to improve user navigation and reduce frustration caused by navigational errors.
The implementation of an intuitive navigation assistance system is expected to decrease bounce rates by at least 20%, enhance overall user satisfaction, and facilitate quicker access to desired content. This will lead to increased engagement metrics, improved brand perception, and higher retention rates among website visitors.