The client faces frequent user encounters with broken links or incorrect pathways, leading to error pages that frustrate users and potentially reduce conversions. The current system lacks proactive guidance to help users recover from navigation errors effectively.
A mid-sized online retail platform aiming to improve user navigation and reduce error-related user frustration.
The new system is expected to reduce navigation errors by at least 25% within six months, leading to improved user engagement, increased session durations, and higher conversion rates. Enhanced user satisfaction and reduced bounce rates should contribute to the overall growth and reputation of the online platform.