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Fertile faced difficulties in aligning its digital platform with its innovative sustainable farming mission. Competitors' outdated designs and complex user experiences hindered customer acquisition and retention. The need for real-time order tracking, intuitive browsing, and a cohesive brand identity posed significant technical and design challenges.
An agricultural company specializing in sustainable organic food production and delivery, focusing on eco-friendly practices and digital innovation.
The enhanced platform is projected to increase customer retention by 40% through improved user experience, boost order tracking efficiency by 60%, and expand market reach across Europe. The strengthened brand identity is expected to elevate conversion rates by 25% while supporting Fertile's mission of promoting sustainable agriculture through digital innovation.