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Development of a User-Centric Moving Comparison Platform
  1. case
  2. Development of a User-Centric Moving Comparison Platform

Development of a User-Centric Moving Comparison Platform

perpetualny.com
Logistics

Identifying Challenges in Streamlining Moving Service Selection

The client faces difficulties in providing an easy-to-navigate platform for users to compare and book moving services, resulting in a complex user workflow and suboptimal user engagement which hampers customer acquisition and retention.

About the Client

A mid-sized logistics company aiming to enhance customer experience through an intuitive digital platform for moving services.

Goals for Developing a Comparative Moving Service Platform

  • Create a seamless, intuitive user experience that simplifies the process of comparing moving options.
  • Reduce workflow complexity on the homepage and booking process to increase user engagement and conversion rates.
  • Implement a scalable platform capable of supporting a growing user base with high performance and reliability.
  • Optimize the user journey to enhance customer satisfaction and facilitate quicker decision-making.

Core Functional Features for the Moving Comparison System

  • User onboarding and profile management to personalize service options.
  • Interactive interface for viewing and comparing multiple moving service providers.
  • Workflow optimization tools to streamline homepage navigation and booking process.
  • Real-time data retrieval for service options, pricing, and availability.
  • Responsive design ensuring accessibility across devices.
  • Backend support for managing service provider data, user requests, and booking transactions.

Technology Stack and Architectural Preferences

UX design tools such as Sketch and InVision for prototyping.
Backend development with Ruby on Rails for rapid development and scalability.
Frontend development using React and JavaScript for dynamic UI components.
Hosting on cloud platform like Heroku to support scalability and deployment efficiency.

External System Integrations for Enhanced Functionality

  • Third-party APIs for real-time service provider data and booking management.
  • Payment gateway integrations for processing transactions securely.
  • Analytics tools to monitor user behavior and platform performance.

Non-Functional Requirements for Platform Performance and Security

  • Scalability to support increasing traffic with minimal latency.
  • High availability and reliability to ensure consistent service delivery.
  • Security measures compliant with data protection standards to safeguard user information.
  • Performance benchmarks ensuring page load times under 3 seconds across devices.

Projected Business Benefits from Platform Development

The new moving comparison platform is expected to streamline user workflows and improve booking conversion rates by up to 20%. It aims to elevate customer satisfaction, thereby increasing repeat usage and expanding the client’s market share in the logistics sector, while supporting scalable growth and enhanced operational efficiency.

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