Users frequently encounter confusing or incorrect navigation paths leading to unhelpful error pages, resulting in increased bounce rates and user dissatisfaction. The current navigation system lacks intuitive guidance and effective error resolution mechanisms, impairing overall user experience and engagement metrics.
A mid-sized online service provider seeking enhanced user navigation and error management to improve customer experience and reduce user frustration.
Expected to improve user retention and satisfaction significantly, reducing bounce rates by at least 20%, increasing engagement metrics by 15%, and decreasing support queries related to navigation issues. Overall, the project aims to foster a more intuitive and reliable online experience, supporting increased customer loyalty and revenue growth.