Users frequently encounter 404 error pages due to incorrect links or navigation issues, leading to a poor user experience, increased bounce rates, and reduced engagement. The current system lacks intuitive guidance or context-specific assistance, causing confusion and dissatisfaction among visitors.
A mid-sized online platform providing digital services with a focus on user experience and seamless navigation.
The implementation of a contextual and user-friendly error handling system aims to reduce bounce rates by at least 25%, increase user engagement by providing more relevant navigation options, and enhance overall user satisfaction. Additionally, ongoing analytics will facilitate continual optimization of site navigation and content, contributing to improved retention and conversion metrics.