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Development of a Unified Digital Platform for Custom Art Solutions with Scalable CMS and Enhanced User Experience
  1. case
  2. Development of a Unified Digital Platform for Custom Art Solutions with Scalable CMS and Enhanced User Experience

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Development of a Unified Digital Platform for Custom Art Solutions with Scalable CMS and Enhanced User Experience

bilberrry.com
Media
Information technology

Challenges with Fragmented Digital Presence and Outdated Content Management

Grand Image's digital presence was fragmented across three separate websites, leading to inconsistent brand representation, poor user experience, and operational inefficiencies. The existing platforms lacked a modern, scalable CMS to support growing content volumes and required technical expertise for updates, hindering in-house management and scalability.

About the Client

World leader in custom art solutions, specializing in creating unique digital and physical art experiences for clients globally.

Objectives for Unified Website Development

  • Consolidate three existing websites into a single cohesive digital experience
  • Reflect a minimalist, sophisticated brand aesthetic aligned with artistic values
  • Implement an intuitive navigation architecture for seamless user journeys
  • Deploy a flexible CMS enabling non-technical staff to manage content independently
  • Ensure scalability to accommodate expanding content libraries (galleries, case studies, team profiles)

Core Functional Requirements for Digital Platform

  • Unified content repository for consolidated digital assets
  • Minimalist visual design prioritizing artwork display
  • Role-based CMS access for staff content updates
  • Dynamic filtering for art galleries and case studies
  • Responsive navigation with contextual search functionality

Technology Stack Preferences

Custom WordPress Development
Responsive Web Design Frameworks
Modern JavaScript Libraries (e.g., React)
Cloud-Based Hosting Solutions

System Integration Requirements

  • WordPress Plugin Ecosystem for CMS
  • Third-party Analytics Tools
  • Digital Asset Management System API

Non-Functional Requirements

  • Horizontal scalability for content growth
  • 99.9% uptime SLA
  • WCAG 2.1 AA Accessibility Compliance
  • Role-based access control (RBAC)
  • Page load time under 2 seconds

Expected Business Impact of Unified Digital Platform

The consolidated platform will enhance brand credibility through cohesive visual storytelling, increase content management efficiency by 60% through user-friendly CMS tools, and improve user engagement metrics by 40% via intuitive navigation. Scalable architecture will support 300% growth in digital assets over five years while maintaining performance standards.

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