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The Malaysian aftermarket sneaker market is unregulated, leading to authenticity concerns for consumers. Existing foreign platforms impose high import costs and logistical inconveniences, creating a gap for a localized, trusted solution.
A group of young entrepreneurs creating a platform to regulate the aftermarket sneaker marketplace for exclusive and limited edition sneakers.
The platform will establish CNCRD as Malaysia's leading authentic sneaker marketplace, reducing consumer risk through regulation while lowering costs through localized operations. Real-time pricing tools and consignment features are projected to increase seller participation by 40% and transaction volume by 65% within the first year.