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Development of a Travel and Entertainment Booking Platform with Advanced Search and Marketing Features

sysgears.com

Hospitality & leisure

eCommerce

Challenges in Travel and Entertainment Booking Ecosystem

Fragmented booking systems for travel and entertainment, difficulty in tracking popular offers, limited promotional capabilities for last-minute deals, and lack of integrated tools to boost customer engagement and sales conversions during peak seasons.

About the Client

A digital platform offering travel and entertainment booking services for tours, attractions, festivals, and events in Edinburgh and Scotland

Key Goals for Platform Development

Create a unified booking platform for travel and entertainment services
Enhance user discovery of attractions and accommodations through intelligent search
Implement real-time tracking of popular offers for data-driven marketing
Enable seamless promotion of events via social media and gift voucher systems
Optimize sales strategies through analytics and customer behavior insights

Core Platform Functionalities

Smart booking assistant for accommodation and tour reservations
Compass Search Engine-powered event discovery with filtering options
Deal activity tracking dashboard for popularity analytics
Social media integration for event promotion and last-minute deals
Gift voucher management system with integrated payment gateway

Technology Stack Requirements

Grails

PostgreSQL

Lucene

External System Integrations

Compass Search Engine API
Facebook Marketing API
Twitter Ads API
SMS gateway for voucher delivery
Payment gateway for transactions

System Performance and Security Standards

High-traffic scalability during peak tourism seasons
Sub-second search response times for event queries
Secure payment processing with PCI-DSS compliance
99.9% platform uptime during major event booking periods
Data encryption for user and transaction information

Expected Business Outcomes

25% increase in booking conversion rates through improved search functionality, 40% growth in last-minute deal sales via social media promotion, 30% reduction in marketing costs through targeted analytics, and 15% annual revenue boost from integrated gift voucher programs.