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B2B2C eCommerce Platform Redesign for Enhanced User Experience and Conversion Optimization

sysgears.com

Retail

eCommerce

Consumer products & services

Current Website Limitations

Inconsistent brand representation, high bounce rates due to poor mobile optimization, complex checkout process with low conversion rates, inefficient B2B ordering workflows, and inadequate visibility of value-added services

About the Client

Leading European stationary supplier operating 50+ offline stores across Baltic region with B2B and B2C channels

Key Project Goals

Improve brand recognition through consistent visual identity
Reduce bounce rates with responsive mobile-first design
Increase conversion rates via streamlined checkout process
Implement dedicated B2B workflow with wholesale functionality
Enhance visibility of value-added services

Core System Requirements

Responsive design with optimized touch interactions
Visual hierarchy-driven navigation and product categorization
Smart search system with predictive filters
Interactive instore availability map
Simplified one-page checkout with guest option
Dedicated B2B portal with bulk pricing visibility
Order management system for corporate clients
Service customization workflow with file upload capability

Technology Stack

Media queries and fluid grids for responsive design

Modern front-end frameworks (React/Vue)

Progressive Web App (PWA) architecture

Cloud-based image optimization

System Integrations

ERP system integration for inventory management
Payment gateway integration
CRM integration for B2B client management
Google Maps API for store locator

Non-Functional Requirements

99.9% uptime SLA
Sub-3 second page load times
WCAG 2.1 accessibility compliance
Role-based access control
Scalable cloud infrastructure

Expected Business Outcomes

Anticipated 40% reduction in bounce rates through mobile optimization, 25% increase in conversion rates via streamlined checkout, 60% improvement in B2B order efficiency, and significant enhancement in brand recognition through consistent visual identity application