Development of a Sponsorship & Experiential Marketing Platform for Event Industry

The client faces difficulties in efficiently connecting event organizers with potential sponsors, as well as enabling sponsors to discover relevant experiential marketing opportunities. Existing manual processes hinder timely matching, limit visibility, and reduce engagement effectiveness within the event ecosystem.

A medium to large-scale event management organization seeking to enhance sponsorship matchmaking and experiential marketing opportunities through a digital platform.

• Develop a web and mobile platform that facilitates seamless discovery and management of sponsorship opportunities for event organizers.
• Create an intuitive interface for sponsors to browse, filter, and receive automatic notifications about suitable events aligned with their criteria.
• Implement intelligent matching and notification mechanisms to enhance sponsor-organizer communication.
• Design user-centric workflows to simplify event publishing, sponsor engagement, and proposal management.
• Deliver a scalable MVP within three months, allowing for ongoing feature expansion based on user feedback.
• Achieve high usability for both web and mobile interfaces, optimized for tablets and smartphones.

• Event creation and management interface with streamlined workflows from sign-up to event publication and offer acceptance.
• Sponsor dashboard with personalized browsing options, filters, and automatic weekly notifications highlighting matching events.
• Intelligent matching engine that filters and displays events based on sponsor criteria.
• Communication module enabling direct messaging between sponsors and organizers.
• Notification system to inform sponsors of new relevant events regularly.
• Responsive web UI with style consistency, adapted for mobile devices including tablets and smartphones.

• Automated notification service for weekly sponsorship match updates
• Third-party authentication providers for user login
• Email and messaging platforms for communication between stakeholders

• Platform should support concurrent usage by thousands of users without performance degradation.
• Data security protocols must be in place to protect user information and communication.

The new platform aims to significantly improve the efficiency and effectiveness of connecting event organizers with suitable sponsors, leading to increased sponsorship deals and enhanced brand exposure for sponsors through targeted experiential marketing opportunities. It is expected to facilitate faster matchmaking, higher engagement rates, and scalability for future feature expansions, ultimately boosting revenue and market positioning.