Development of a Social Engagement and Event Management Mobile Application for Hospitality Industry

Hospitality leisure

Media

Identifying Challenges Faced by Hospitality Venues and Enthusiasts in Event Discovery and Social Sharing

The client aims to address the difficulty in enabling users to discover local pubs and nightlife venues, find and join upcoming events, and seamlessly share experiences with friends. Existing solutions lack integrated features for event invites, real-time notifications, and social engagement within a unified mobile platform. This results in reduced user engagement and lower attendance at events hosted by venues.

About the Client

A mid-sized hospitality platform focusing on pub and nightlife experiences, providing users the ability to explore nearby venues, discover events, and share experiences.

Key Goals for Enhancing User Engagement and Venue Exposure through a Mobile Platform

Develop a mobile app that allows users to explore nearby pubs and nightlife venues with advanced search options.
Implement real-time push notifications to notify users of new events, updates, and promotional offers.
Enable users to view, create, and manage events, inviting friends, messaging, sharing, and participating seamlessly.
Include social features such as news, reviews, and shared experiences to foster a community environment.
Integrate location-based services for accurate discovery and tailored recommendations.

Core Functionalities for Venue Discovery, Event Management, and Social Engagement

Nearby venues search with advanced filtering options
Event creation, editing, and invitation management
Friend invite, messaging, and sharing capabilities
Push notifications for event updates and promotional alerts
Media playback for photos and videos related to venues and events
User reviews and news feeds for community interaction
Auto layout and custom UI animations for enhanced user experience
Location services to personalize content based on user position
Sidebar menu and tab bar navigation for intuitive app flow
Pull-to-refresh for updated content viewing
Storytelling features for event highlights

Preferred Technologies and Architectural Strategies for the App

Push notification frameworks

UI animation libraries

Social media SDK integrations (e.g., Facebook SDK)

Media player components

Auto layout and collection views for dynamic UI

Core Location services for geolocation

Storyboard for UI flow management

Custom UI components for branding and UX consistency

Essential External System Integrations for Seamless Functionality

Social media platforms (for sharing and login)
Notification services for real-time alerts
Venue and event data sources or APIs
Media content management systems

Performance, Security, and Scalability Requirements

App should support high concurrency and instant notification delivery with minimal latency
Ensure data privacy and secure authentication, especially for social integrations
Design for scalability to accommodate growing user base and content volume
Mobile app should be responsive and optimized for various device screen sizes
Reliable offline support for core features

Projected Business Benefits and Metrics from Platform Deployment

The new platform is expected to significantly increase user engagement by providing an easy-to-use, interactive app for discovering and sharing events. It aims to boost event attendance and venue visibility, with an expected growth in active user base by at least 25% within the first year. Real-time notifications and social sharing features are projected to enhance user retention and promote venue patronage, resulting in improved revenue streams for partner venues.