The client faces the need to develop a secure, scalable mobile application that enables users to earn cashback and rewards seamlessly through linked bank or credit card accounts. They require a platform capable of integrating multiple retail offers, providing personalized deals based on user data, and ensuring compliance with strict security standards, particularly around bank integration and data privacy. Additionally, the existing system lacks efficient analytics for targeted marketing and performance tracking, hindering user retention and engagement.
A mid-sized digital banking or financial technology company seeking to enhance customer engagement through integrated cashback and rewards solutions, leveraging secure payment processing and data analytics.
The new platform is projected to significantly increase user engagement and retention by offering an improved, seamless cashback experience. Enhanced analytics and personalized deals are expected to boost user conversion rates and transaction volume. Efficiency improvements, such as reducing app size and optimizing performance, will lead to higher user satisfaction and lower churn. Overall, the project aims to deliver measurable increases in active users, transaction-based savings, and promotional effectiveness within a short development timeframe.