Development of an AI-Driven Digital Marketing Campaign Optimization Platform

The client faces difficulties in efficiently managing and optimizing paid and organic digital marketing campaigns due to fragmented tools and lack of comprehensive analytics. This hampers the ability to quickly identify revenue opportunities and improve overall campaign efficacy, leading to postponed releases and suboptimal client outcomes.

A mid-sized marketing agency specializing in digital advertising campaigns, seeking to enhance campaign performance and visibility through integrated analytics and AI-powered tools.

• Develop a scalable, multi-tenant web application enabling users to view and manage their property-specific campaign data securely.
• Implement algorithms to enhance paid campaign ROI and organic traffic visibility, aligned with client specifications.
• Create data cleansing, deduplication, and performance-enhancing features to ensure high-quality and reliable analytics.
• Enable ongoing improvements through user feedback, with plans to expand AI-driven market, brand, and competitor monitoring capabilities.
• Facilitate a quick, functional MVP release to provide immediate value and gather comprehensive user insights for future expansion.

• Multi-tenancy capability to restrict users to their own campaign data while allowing administrative oversight of all data.
• Custom algorithms to optimize paid advertising campaigns for improved revenue generation.
• Organic traffic analysis tools identifying and highlighting new traffic opportunities based on search data.
• Data filtering, deduplication, and cleanup modules to ensure high data integrity.
• Future integration pathways for AI-driven brand, competitor, and market analysis tools, including chat-based AI conversation insights.

• Google account APIs for campaign data connection
• Potential future integration with AI market monitoring tools like chatGPT or Bard

• Ensure system scalability to handle increasing user base and data volume
• Maintain high security standards for user data privacy and protection
• Deliver responsive, user-friendly interface focusing on core functionalities over visual styling during initial MVP phase

By developing this platform, the client aims to enhance digital campaign effectiveness, quickly identify revenue opportunities, and streamline data management. The initial MVP aims to onboard leading technology firms, gather actionable user feedback, and enable continuous improvement, ultimately leading to increased client revenues and improved campaign ROI.