The client relies solely on their website for online sales, which limits accessibility and engagement. The lack of a dedicated mobile app restricts the ability to tap into a broader customer base, reduce transaction friction, and implement modern features that elevate the purchase experience. Additionally, existing online payment processes may lack sufficient security measures against online threats, jeopardizing customer trust and transaction safety.
A well-established luxury retail company specializing in high-end watches and jewelry, seeking to expand digital sales channels and enhance customer engagement through a dedicated mobile application.
The mobile application is expected to significantly expand the client’s customer base by enabling easy access to products on mobile devices. It will increase overall revenue through enhanced user engagement and streamlined purchase processes. Additionally, implementing robust security and fraud detection measures aims to improve transaction approval rates and reduce online fraud, thereby strengthening customer confidence and brand reputation.