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Development of a Scalable Streaming Platform with Personalized Content Delivery for MENA Region
  1. case
  2. Development of a Scalable Streaming Platform with Personalized Content Delivery for MENA Region

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Development of a Scalable Streaming Platform with Personalized Content Delivery for MENA Region

supercharge.io
Media
Telecommunications
Entertainment

Challenges in Regional Streaming Dominance

Need to compete with international streaming giants while addressing regional challenges including diverse cultural preferences, multi-generational household viewing habits, variable internet bandwidth across MENA countries, and the requirement for rapid time-to-market to capture market share.

About the Client

Multinational premium entertainment provider offering streaming services across the Middle East and North Africa (MENA) region

Strategic Platform Goals

  • Create a future-proof streaming platform scalable across 20+ countries
  • Implement hyper-localized content personalization
  • Ensure seamless cross-device user experience
  • Develop marketing tools for subscriber acquisition and retention
  • Optimize performance for regional network conditions

Core Platform Capabilities

  • Customer Experience Builder (CXB) interface for content management
  • AI-driven content recommendation engine with regional localization
  • Multi-device adaptive streaming (Smart TVs, mobile, web)
  • Marketing campaign management with A/B testing capabilities
  • Subscriber journey analytics dashboard

Technology Stack Requirements

Go
Microsoft Azure
Angular
CDN infrastructure

System Integration Needs

  • Third-party content licensing APIs
  • Regional payment gateways
  • User authentication providers
  • Edge computing infrastructure

Operational Requirements

  • High-availability architecture with 99.99% uptime
  • Auto-scaling capabilities for traffic spikes
  • Sub-200ms API response times for core functions
  • Data encryption and regional compliance (GDPR, local regulations)
  • Bandwidth-optimized streaming protocols

Business Transformation Outcomes

Establishment as MENA's leading streaming hub with 30% YoY subscriber growth, 40% improvement in user retention through personalized recommendations, 50% faster time-to-market for regional campaigns, and 60% reduction in infrastructure costs through cloud optimization.

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