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Development of a Scalable Performance-Based Cryptocurrency Advertising Platform with Multi-Role Support and Real-Time Analytics

otakoyi software

Financial services

Advertising & marketing

Challenges in ICO Marketing and Platform Scalability

Cryptocurrency projects face inconsistent listing formats, lack of centralized campaign management tools, and disconnected advertising ROI metrics. Existing platforms fail to provide real-time analytics, role-based access control, and scalable infrastructure to handle rapid user growth during token sales.

About the Client

A FinTech company specializing in blockchain solutions and digital asset management seeking to disrupt traditional ICO marketing channels.

Strategic Goals for Cryptocurrency Advertising Platform

Create a scalable token sale platform with role-based user experiences
Implement real-time analytics and performance tracking
Ensure high system stability during peak traffic periods
Develop a unified CMS for campaign management
Establish a distinctive brand identity in the crypto space

Core Platform Capabilities

Role-based dashboards for investors, advertisers, publishers, and support teams
Real-time analytics with customizable KPI visualization
Integrated payment system with Stripe for campaign funding
HTML widget generator for third-party ad integration
Multi-factor authentication with social login options
Automated campaign performance reporting

Technology Stack Requirements

Vue.js

Nuxt.js

Bootstrap

AWS Cloud

Docker

Kubernetes

PostgreSQL

External System Integrations

Stripe Payment Gateway
Google Analytics
Social Media APIs
Third-party wallet integrations

System Performance Criteria

Horizontal scalability to handle 50,000+ concurrent users
99.99% uptime during peak campaign periods
Sub-200ms response time for critical API endpoints
Role-based access control with GDPR compliance
Cross-browser compatibility with modern web standards

Expected Business Outcomes

Platform launch is projected to achieve 50,000+ daily active users within six months, establish a cohesive brand identity across crypto markets, and enable clients to optimize advertising ROI through real-time performance metrics. The scalable architecture will support 200% YoY growth while maintaining enterprise-grade security and compliance standards.