Development of a Scalable Online Travel Insurance Sales Platform with Modular Components

The client’s existing sales system lacked support for a direct online sales channel, making digital outreach inefficient. Configuring new insurance products within the core system was costly and time-consuming, limiting the ability to quickly adapt to market demands and expand customer acquisition.

A mid-sized insurance provider aiming to enhance their direct sales channels through a custom-built online platform to improve customer reach and operational efficiency.

• Rapid deployment of a fully functional online sales portal within less than 2 months to enable quick market entry.
• Increase in online insurance sales by several dozen percent through a dedicated digital platform.
• Expansion of customer base to include clients without existing accounts or products, thereby boosting new client acquisition.
• Achieve significant cost reductions by replacing manual processes with automated, direct sales workflows.

• Product and tariff parameterization using a set of configurable, ready-made components to facilitate rapid customization.
• Deployment of web-based sales front-end with adaptable styles and themes to match branding requirements.
• Integration with online payment systems for secure and efficient transaction processing.
• Integration with internal insurance product management systems via message queuing for real-time data synchronization.
• A customer-facing web application, along with back-office management modules for operational oversight.

• Payment gateway providers for online transaction handling
• Internal insurance product management systems for product data synchronization
• Third-party messaging middleware for seamless system communication

• System should support rapid deployment cycles, enabling initial launch within 2 months.
• Platform must handle high transaction volumes with minimal latency.
• Security protocols must comply with industry standards to safeguard customer data and payment transactions.
• Flexible UI styling to enable branding customization without extensive redevelopment.
• Scalable architecture to support future growth and feature expansions.

The new online sales platform is expected to enable quick market entry, resulting in a several dozen percent increase in online insurance sales. It will attract new customers who lack existing accounts or products, and significantly lower operational costs by automating sales processes, thereby improving overall business efficiency and customer satisfaction.