Development of a Scalable Mental Wellbeing Mobile Application with Advanced Analytics and Subscription Management

Organizations are facing increasing demand for effective mental health and stress management solutions for employees. They require a seamless, engaging mobile application that provides reliable self-care resources, tracks user engagement, and integrates with their existing wellness benefits infrastructure to improve mental wellbeing and reduce stress-related absenteeism.

A mid to large-sized organization offering employee wellness programs and mental health support through digital platforms.

• Develop a cross-platform mobile application for iOS and Android using a unified codebase to ensure consistent user experience.
• Implement secure user registration and login processes, supporting social media integrations and email authentication.
• Create engaging onboarding processes that encourage initial engagement with mindfulness and meditation techniques.
• Integrate a robust audio streaming media service to deliver high-quality content with DRM protection.
• Develop a subscription management system supporting monthly payments via major app stores (Apple and Google).
• Implement detailed analytics and attribution tracking for marketing campaigns and user acquisition sources.
• Design interactive features such as gamification, challenges, badges, notifications, and progress tracking to boost long-term user engagement.

• Cross-platform mobile app for iOS and Android, built with a single codebase using Flutter framework.
• Backend server architecture based on .NET Core to handle content delivery, user management, subscription processing, and analytics integration.
• Content protection via DRM to secure audio streaming content.
• Integration with analytics tools for attribution and behavior tracking (e.g., custom event tracking, source attribution).
• Admin web interface for managing content, user data, and analytics dashboards implemented with ReactJS.
• Player feature supporting high-quality audio streaming with minimal latency.
• Customer journey flows covering onboarding, content consumption, and long-term engagement with challenges and gamification tools.

• Audio streaming media service with DRM support
• Appsflyer for marketing attribution analytics
• CleverTap for marketing automation and user engagement
• Payment gateways native to iOS and Android platforms for subscription processing

• High performance and low latency streaming to ensure seamless audio playback
• Scalability to support growing user base, with capacity to handle peak loads
• Security measures including content protection, data encryption, and secure authentication
• Reliable uptime with 99.9% availability for content streaming and user services
• Compliance with relevant data protection and privacy regulations

The implementation of this mobile mental wellbeing platform is anticipated to significantly enhance user engagement and retention, increase subscription conversions, and provide actionable insights through analytics. It aims to elevate the client’s position within the mental health and wellbeing industry, replicating high growth trajectories similar to leading market players and supporting healthier, more focused employee populations.