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Development of a Scalable Email Marketing Platform
  1. case
  2. Development of a Scalable Email Marketing Platform

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Development of a Scalable Email Marketing Platform

capitalnumbers.com
Advertising & marketing

Email Deliverability and Campaign Management Challenges

GlobalReach Marketing Solutions faces challenges with email deliverability, leading to low open rates, poor marketing performance, and a damaged sender reputation. Manual campaign management is inefficient and prone to errors. The current lack of automation and personalized communication hinders their ability to effectively nurture leads and drive conversions. They need a solution to ensure every email reaches the intended recipient's inbox, automate repetitive tasks, and deliver personalized, timely campaigns.

About the Client

A rapidly growing digital marketing agency specializing in email marketing campaigns for businesses of all sizes. They require a robust and scalable platform to manage numerous client accounts and ensure high email deliverability.

Project Objectives

  • Increase email deliverability to 99.9% and minimize spam complaints.
  • Improve marketing campaign performance and lead generation.
  • Automate repetitive email marketing tasks to increase efficiency.
  • Provide a user-friendly platform for managing multiple client accounts.
  • Enable personalized email communication for improved engagement.
  • Offer real-time analytics and reporting on campaign performance.

Functional Requirements

  • Multiuser account management with role-based access control (Superadmin, Company Admin, Employee Admin).
  • Campaign creation and scheduling with flexible delivery options.
  • Email personalization using dynamic content and merge tags.
  • Send time optimization to improve open rates.
  • Automated email sequences and follow-up campaigns.
  • Real-time analytics dashboard with click, open, and unsubscribe tracking.
  • Lead tracking and reporting to measure campaign effectiveness.
  • Web sign-up form creation and integration.
  • Zero Bounce API integration for email validation and bounce management.
  • Integration with voice call API for follow-up communication.

Preferred Technologies

Node.js
MySQL
AWS
Stripe
Zero Bounce API
Twilio
Bull scheduler

Integrations Required

  • Zero Bounce API
  • Twilio API
  • Stripe API

Key Non-Functional Requirements

  • Scalability to handle a large volume of emails and users.
  • High performance and reliability to ensure email deliverability.
  • Robust security measures to protect user data and prevent spam.
  • User-friendly interface for easy navigation and campaign management.

Estimated Business Impact

By implementing this email marketing platform, GlobalReach Marketing Solutions can significantly improve email deliverability, increase campaign effectiveness, automate key processes, and enhance customer engagement. This will lead to higher client satisfaction, increased revenue, and a stronger market position. The improved efficiency will free up marketing resources to focus on strategic initiatives and client growth.

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