Logo
  • Cases & Projects
  • Developers
  • Contact
Sign InSign Up

Here you can add a description about your company or product

© Copyright 2025 Many.Dev. All Rights Reserved.

Product
  • Cases & Projects
  • Developers
About
  • Contact
Legal
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Development of a Scalable Data-Driven TV Ad Targeting and Optimization Platform
  1. case
  2. Development of a Scalable Data-Driven TV Ad Targeting and Optimization Platform

This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Development of a Scalable Data-Driven TV Ad Targeting and Optimization Platform

evojam.com
Information technology
Advertising & marketing

Challenge: Inefficient TV Ad Targeting and Scalability Limitations

The client faces challenges in precisely targeting TV audiences due to the complexity of combining data from multiple sources. Their existing team lacks the capacity and specialized skills to efficiently process and analyze large datasets (21 million+ households, 5000+ attributes) to achieve high-quality audience segmentation and campaign optimization. They need to scale their operations to meet growing demand and deliver faster turnaround times for clients.

About the Client

A technology company specializing in advanced data analytics and measurement solutions for the advertising industry, focusing on TV audience targeting and campaign optimization.

Objectives: Enhance Ad Targeting and Optimize Campaign Performance

  • Develop a robust and scalable data processing pipeline for TV viewership data.
  • Implement advanced audience analytics and segmentation capabilities.
  • Enable data-driven campaign planning and optimization strategies.
  • Improve measurement and attribution of TV advertising campaigns.
  • Accelerate software development lifecycle and deliver faster project turnaround times.

Functional Requirements

  • Data ingestion from multiple TV data providers and ad networks.
  • Data transformation and cleansing.
  • Audience segmentation based on demographic, behavioral, and viewing preferences.
  • Campaign planning and optimization tools.
  • Real-time campaign performance monitoring.
  • Attribution modeling.
  • Reporting and analytics dashboards.
  • User management and access control.

Preferred Technologies

Apache Spark
Scala
Angular
AWS S3
AWS EMR
AWS Redshift
AWS CloudFormation
Apache Airflow
AWS Glue
Apache Hive
Apache Zeppelin

Required Integrations

  • Third-party TV data providers
  • Ad serving platforms
  • Marketing automation systems
  • CRM systems

Non-Functional Requirements

  • Scalability to handle increasing data volumes and user traffic.
  • High performance and low latency for real-time analytics.
  • Data security and privacy compliance.
  • Reliability and fault tolerance.
  • Maintainability and ease of code updates.

Expected Business Impact

The project is expected to result in a significant increase in deliverable dates (reported 400% increase in the case study), improved campaign performance through precise audience targeting, enhanced customer acquisition, increased revenue, and a competitive advantage in the rapidly evolving adtech market.

More from this Company

Development of a Scalable Blockchain 3.0 Protocol for Enhanced Cybersecurity in Streaming Data Applications
Development of Enhanced Collaborative Task Management Platform with Advanced Integrations
Real-time Content Protection Platform Enhancement & Scalability
Develop Customer-Facing Mobile Application and Backoffice Software for Automotive Dealership
Development of a Supply Chain Transparency Platform