Development of a Scalable Custom Mobile and Web Solution for Enhanced Client Engagement

The client faces difficulties in maintaining consistent and engaging digital interactions with customers across multiple platforms. Existing solutions lack personalization, scalability, and integration capabilities, leading to missed sales opportunities and reduced customer satisfaction.

A mid-sized retail enterprise seeking to strengthen its digital presence and improve customer experience through custom software solutions.

• Develop a robust, scalable mobile and web application to improve customer engagement.
• Enable personalized user experiences based on customer data analytics.
• Integrate with existing inventory, CRM, and payment systems for seamless operations.
• Achieve improved performance and security to handle high traffic volumes.
• Drive increased customer retention and sales metrics through improved digital channels.

• Personalized user dashboards displaying tailored product recommendations.
• Secure and streamlined checkout process with multiple payment gateway integrations.
• Real-time inventory synchronization across online and physical stores.
• Push notifications and targeted marketing campaigns based on user activity.
• User account management, order history, and loyalty programs.
• Analytics dashboard for monitoring customer behavior and engagement metrics.

• Inventory management systems for real-time stock updates.
• Customer Relationship Management (CRM) systems for personalized marketing.
• Payment gateways for secure transactions.
• Analytics platforms for tracking user activity and engagement.
• Loyalty program databases.

• System must support at least 10,000 concurrent users without performance degradation.
• System response time should be under 2 seconds for 95% of transactions.
• End-to-end data security compliant with industry standards (e.g., PCI DSS, GDPR).
• High availability with 99.9% uptime and disaster recovery protocols.

The new custom digital platform is expected to significantly enhance customer engagement, leading to an estimated 20% increase in online sales, improved customer retention rates, and higher operational efficiency due to seamless system integrations and real-time data utilization.