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Development of a Scalable Content Management and Distribution Platform for Sports Organizations

oomphinc.com

Media

Sports

Challenge: Fragmented Content Workflow & Scalability for Olympic Coverage

NBC Sports faced challenges in efficiently managing, reviewing, and distributing a high volume of content generated by 200+ local affiliates during the Olympics. The existing process lacked a centralized platform, leading to delays, inconsistencies, and difficulties in ensuring content quality and brand compliance. The need for a scalable infrastructure to handle peak content submission during the Games was critical.

About the Client

A leading global media company specializing in sports broadcasting and digital content.

Objectives: Streamline Olympic Content Lifecycle

Enable fast and high-volume content submission from local affiliates.
Implement a structured review and approval workflow for content quality control.
Facilitate seamless communication between NBC editors and local affiliates.
Provide a secure and scalable centralized repository for Olympic assets and resources.
Improve efficiency in content delivery and reduce editorial bottlenecks.

Functional Requirements

Multistep content review and approval workflows.
Automated notifications and alerts.
Role-based access control and permissions.
Digital asset management system (encoding, processing, rights management).
Affiliate profile management and communication tools.
Content submission forms tailored to different content types (articles, videos, galleries, etc.).
Search and filtering capabilities for content and assets.
Real-time reporting and analytics on content performance.

Preferred Technologies

Drupal

Cloudflare

Google Analytics

Hotjar

YouTube API

LinkedIn API

Required Integrations

Cloudflare for security and performance
Google Analytics for website analytics
Hotjar for user behavior analysis
YouTube API for embedding and tracking video content
LinkedIn API for content sharing and affiliate profile integration

Key Non-Functional Requirements

High scalability to handle peak traffic during the Olympics.
Secure data storage and transmission.
High performance and fast content delivery.
Reliable and fault-tolerant infrastructure.
User-friendly interface for both content creators and administrators.

Expected Business Impact

The platform is expected to significantly improve NBC Sports' efficiency in managing and distributing Olympic content, resulting in faster content delivery, reduced editorial bottlenecks, enhanced content quality, and improved affiliate engagement. The centralized platform will enable NBC to amplify local storytelling and ensure comprehensive Olympic coverage across all markets, leading to increased viewership and brand loyalty.