Development of a Scalable, Buyer-Centric eCommerce Platform with Advanced Customer Identification and Marketing Integration

The client faces challenges with persistent visitor identification across sessions, effective customer nurturing, and onsite conversion optimization. Existing solutions lack integration with marketing tools, analytics, and support evolving business models that combine marketplace and direct sales. This limits the ability to build comprehensive buyer journeys, hindered by inadequate tech scalability and flexibility, especially within the targeted regional markets.

A mid-sized online retail business seeking to expand its digital presence, improve customer engagement, and streamline sales processes across multiple markets.

• Implement a flexible and scalable eCommerce platform capable of supporting growth and multiple seller types, including marketplace and direct-to-consumer models.
• Enable persistent customer identification across sessions and devices to improve funnel accuracy and conversion rates.
• Integrate with marketing and nurturing tools such as email and social media platforms to facilitate effective customer engagement and retention campaigns.
• Provide advanced catalog management features with extensive filtering capabilities to enhance product discoverability.
• Design customizable checkout flows to maximize revenue and customer satisfaction.
• Implement Single Click Login/Registration, including social authentication options, to streamline user access and retention.
• Ensure compliance with data privacy regulations like GDPR with clear customer data management features.
• Deliver a user experience that supports cross-sell and upsell strategies through personalized product recommendations.

• Visitor and customer identification with persistent cross-session and cross-device identities
• Integration of key payment providers including PayPal, 2Checkout, Stripe, and card payments
• Layered navigation with filtering options based on categories, prices, and attributes
• Catalog management tools for organizing and standardizing product data
• Customizable checkout flows designed to optimize conversions
• Built-in CMS for automated campaign launches and monitoring
• Single click login including social login options such as Google
• Customer data management features ensuring GDPR compliance
• Personalized product feeds for cross-selling and upselling
• Integration with email, social media, and analytics tools for lead nurturing

• Payment gateways including PayPal, 2Checkout, Stripe, and card processing services
• Social login providers like Google and similar platforms
• Marketing automation tools for email and social media campaigns
• Analytics platforms for user behavior tracking and funnel analysis

• Scalability to support growing user base and product catalog
• High performance for fast search and content delivery
• Data security and compliance with EU GDPR regulations
• Reliable uptime and availability, aiming for 99.9% or higher service level
• Extensible architecture to incorporate future integrations and features

The new platform is expected to double the client’s user base within the first year of operation, significantly improve conversion rates through enhanced customer journey management, and enable seamless integration with marketing tools to drive targeted campaigns. These improvements aim to increase revenue streams, support multi-market expansion, and establish a flexible foundation capable of evolving with the business’s growth and changing market demands.