The client, a major media organization serving prominent publishers globally, encounters difficulties in converting website visitors into subscribers, managing a high volume of digital subscriptions, and providing efficient, self-directed customer support. Traditional subscription and support workflows are inadequate in meeting modern customer expectations for rapid, autonomous management of their subscriptions, identity tracking across devices, and integrated payment processing, resulting in decreased customer satisfaction and retention.
A large-scale media organization specializing in digital content and publication subscriptions, requiring a comprehensive portal to enhance customer self-service and support capabilities.
The new self-service subscription management portal is expected to significantly enhance customer satisfaction by empowering subscribers to independently manage their subscriptions, streamline support workflows, and improve operational efficiency. Metrics include support for over 1.1 million new subscribers annually, improved support response times, increased retention due to better user experience, and opportunities for upselling and cross-selling through improved customer engagement and analytics.