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Development of a Scalable Body Shape Intelligence Platform for E-commerce Personalization

jetrockets.com

eCommerce

Retail

Consumer products & services

Challenge of Standardized Sizing in E-commerce

Online shoppers face inconsistent 'one-size-fits-all' clothing descriptions, leading to poor customer experiences, high return rates, and lost revenue for retailers due to ill-fitting apparel.

About the Client

A body shape intelligence platform providing personalized clothing recommendations for retailers, wholesalers, and subscription services.

Platform Goals

Create a body shape intelligence algorithm for personalized product recommendations
Reduce apparel return rates through accurate size/fit predictions
Increase retailer conversion rates via enhanced customer confidence
Enable seamless integration with e-commerce platforms like Shopify

Core System Capabilities

Body Shape Intelligence Algorithm with adjustable parameters
Admin system for managing product types and algorithm rules
Customer-facing widget for body type selection and fit visualization
API integration with Shopify for real-time data exchange
Data visualization dashboard for tracking algorithm performance

Technology Stack

Ruby on Rails

Svelte

Ruby

JavaScript

PostgreSQL

System Integrations

Shopify API

Operational Requirements

Scalable architecture for growing retailer adoption
Real-time performance for algorithm calculations
Secure data handling for customer body metrics
Maintainable codebase for future algorithm updates

Business Impact

Enables retailers to reduce returns by 30% through data-driven personalization, improve customer satisfaction by offering tailored recommendations, and increase conversion rates by building consumer confidence in online apparel purchases.