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Development of a Remote Agile Team for Mobile Platform Enhancement and User Base Expansion
  1. case
  2. Development of a Remote Agile Team for Mobile Platform Enhancement and User Base Expansion

Development of a Remote Agile Team for Mobile Platform Enhancement and User Base Expansion

intersog.com
Automotive
eCommerce
Business services

Client’s Challenges in Scaling Mobile Platform Development

The client needed to rapidly establish a remote team of senior software developers within a tight one-month timeframe to meet urgent client demands. They required specialists in iOS, Android, and web development to support and enhance their mobile couponing platform, which was critical for their business expansion. Coordinating multiple external teams and establishing efficient communication channels, while managing onshore/offshore project management, posed significant challenges.

About the Client

A rapidly growing automotive technology company specializing in mobile-based solutions, looking to scale their platform and increase customer engagement through dedicated remote development teams.

Goals for Platform Enhancement and User Engagement Growth

  • Rapidly mobilize a dedicated remote agile development team within one month to support ongoing platform development.
  • Implement major upgrades to the mobile platform, including UX improvements and additional features, to enhance user experience and functionality.
  • Support the scaling of the platform to accommodate a growing user base, aiming to significantly increase active users and client engagement.
  • Enable the client to support multiple client campaigns efficiently through a flexible and responsive development team.
  • Facilitate effective communication and collaboration between onshore and offshore teams to ensure timely project delivery.

Core Functional and Technical Requirements for the Mobile Platform Development

  • Mobile application interface for retrieving, sorting, organizing, and redeeming coupons/deals from local merchants.
  • Web-based control panel allowing merchants and store managers to initiate, pause, or stop coupon campaigns in real-time.
  • API integration for seamless communication between the mobile app, backend services, and merchant management systems.
  • Support for multiple platforms (iOS and Android) with a shared codebase and responsive design.
  • Backend system to support real-time campaign updates, analytics, and user engagement metrics.
  • Robust user authentication and data security measures.

Technological Frameworks and Architectural Preferences

iOS Swift
Android (Java/Kotlin)
Ruby on Rails or PHP for backend development

External System and Service Integrations Needed

  • Merchant management and campaign control APIs
  • Offline-to-online coupon validation systems
  • Analytics and user behavior tracking tools

Scalability, Performance, and Security Standards

  • Ability to support an increasing user base with scalable architecture.
  • High system availability with 99.9% uptime.
  • Fast response times, with UI interactions completed within 2 seconds.
  • Secure data handling and compliance with relevant data protection regulations.

Business Impact and Expected Outcomes of the Development Initiative

The project aims to enable the client to significantly grow their user base and improve platform engagement through major feature enhancements and optimized user experience. By deploying dedicated remote development teams, the client expects to multiply their project throughput, support new client campaigns efficiently, and enhance customer satisfaction and retention, ultimately leading to increased revenue and market presence.

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