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Development of a Rebranded Global News Front Pages Mobile Application with Enhanced Engagement Features
  1. case
  2. Development of a Rebranded Global News Front Pages Mobile Application with Enhanced Engagement Features

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Development of a Rebranded Global News Front Pages Mobile Application with Enhanced Engagement Features

3advance.com
Media
Non-profit

Challenges in Preserving Physical Exhibit Digitally and Enhancing User Engagement

The closure of Newseum's physical location necessitated a digital preservation strategy for its popular Today's Front Pages exhibit. Existing mobile apps required modernization to improve user experience, add engagement features, and maintain relevance post-rebranding under Freedom Forum's ownership.

About the Client

Non-profit organization dedicated to promoting public awareness of free press in democratic societies

Digital Transformation and User Experience Enhancement Goals

  • Rebrand and redesign the mobile application to align with Freedom Forum's strategic vision
  • Implement advanced UX/UI features for improved content discovery
  • Integrate push notifications and dynamic content delivery
  • Enable cross-platform compatibility across iOS and Android devices
  • Develop homescreen widgets for instant access to favorite newspapers

Core Functionalities and Key Features

  • Daily updated global newspaper front pages
  • Advanced search and filtering by region/publication
  • Personalized push notifications for breaking news
  • iOS/Android homescreen widgets for quick access
  • User preference management for favorite newspapers

Technology Stack Requirements

Swift
Kotlin
Firebase
RESTful APIs

External System Integrations

  • News source APIs for content delivery
  • Firebase Cloud Messaging (FCM) for notifications
  • Google Analytics for user behavior tracking

Performance and Scalability Expectations

  • Cross-device compatibility (mobile/tablet optimization)
  • Sub-second load times for front page images
  • Secure authentication for user preferences
  • Auto-scaling infrastructure for traffic spikes

Expected Business and User Impact

Preservation of Newseum's legacy through digital continuity, 30% increase in user engagement through personalized features, global accessibility for 200+ newspapers, and enhanced brand visibility for Freedom Forum's mission through modern mobile-first design.

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