The client faces difficulties in providing accurate, real-time surf conditions and detailed surf spot data to users. Integration of reliable data feeds, presenting comprehensive information in a user-friendly manner, and establishing a sustainable subscription model are critical to offering a competitive and engaging surf activity platform.
A regional tourism and recreation organization seeking to enhance outdoor activity planning, targeting surf enthusiasts and travelers interested in real-time surf conditions and surf spot information.
The platform is expected to significantly improve user engagement by providing accurate, real-time surf data, leading to increased app usage and subscription renewals. Enhanced surf spot insights and location-based features will attract more surfers, potentially expanding user base and revenue streams while establishing the platform as a trusted source for surf forecasting and location information.