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Development of a Programmatic Ad Exchange Platform for 3D/AR/VR Environments

saritasa.com

Advertising & marketing

Gaming

Real estate

Entertainment

Travel

Monetization Challenges in Immersive Environments

The rapid growth of 3D/AR/VR environments across industries lacks effective monetization solutions. Current advertising methods are intrusive, lack real-time adaptability, and fail to leverage data-driven insights for targeted campaigns in virtual spaces.

About the Client

Technology company specializing in XR metrics and 3D advertising solutions with global patents

Platform Development Goals

Create a programmatic ad exchange for real-time 3D/AR/VR advertising
Enable non-intrusive product placement in virtual environments
Establish monetization pathways for developers and advertisers
Implement scalable user tracking for personalized ad delivery

Core System Capabilities

3D object rendering engine for cross-platform compatibility
Unity extension for developer integration
User behavior tracking across multiple environments
Real-time ad campaign management dashboard
Mobile app for user engagement and transactions

Technology Stack

Unity

Big Data analytics

3D rendering engines

Cross-platform mobile frameworks

System Integrations

iOS/Android SDKs
Game engines (Unity/Unreal)
Ad network APIs
Analytics platforms

Performance Requirements

Scalability to handle millions of concurrent users
Low-latency ad delivery
Secure user data handling
Cross-platform rendering consistency

Market Transformation Potential

Enables $100B+ AR/VR market monetization through non-intrusive advertising, creates new revenue streams for developers, and establishes standardized ad metrics for immersive environments while maintaining user experience integrity.