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Development of a Privacy-Compliant Social Mapping Platform with Enhanced Analytics and User Engagement Features
  1. case
  2. Development of a Privacy-Compliant Social Mapping Platform with Enhanced Analytics and User Engagement Features

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Development of a Privacy-Compliant Social Mapping Platform with Enhanced Analytics and User Engagement Features

miquido.com
GPS
Media
Information technology

Challenges in User Engagement and Data Compliance

The platform requires improved user retention through personalized experiences while ensuring compliance with data privacy regulations (e.g., GDPR) due to extensive use of cookies for analytics, marketing, and third-party integrations. Existing systems also need enhanced scalability to support growing user-generated content and real-time interactions.

About the Client

A social mapping network enabling users to create and share customized maps, combining geolocation services with community-driven content.

Platform Enhancement and Compliance Goals

  • Develop a scalable social mapping platform with collaborative features
  • Implement advanced analytics for user behavior tracking and ad effectiveness measurement
  • Ensure compliance with global data privacy regulations
  • Integrate third-party services (e.g., Google Maps, social media APIs)

Core Platform Functionalities

  • Customizable map creation with multimedia integration
  • Social sharing and community interaction tools
  • User profile management with preference tracking
  • Real-time analytics for engagement metrics
  • Cookie consent management system

Technology Stack

Swift (iOS development)
Node.js
TypeScript
NestJS
Angular

Third-Party Integrations

  • Google Maps API
  • Social media authentication (Facebook, Google)
  • Google Analytics
  • Cloudflare services
  • Payment gateway for premium features

System Requirements

  • Scalable architecture for 1M+ concurrent users
  • Sub-200ms latency for map rendering
  • End-to-end encryption for user data
  • GDPR and CCPA compliance for cookie management
  • 99.9% uptime SLA

Business Impact Projections

Expected 40% increase in user retention through personalized experiences, 30% improvement in ad campaign ROI via advanced analytics, and 50% reduction in compliance risks with automated cookie governance. The platform will support 10x user growth within two years.

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