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Traditional travel agency models lacked 24/7 accessibility for working professionals, while existing digital solutions failed to deliver personalized recommendations, secure payment processing, and integrated travel management features required for seamless self-service holiday planning.
A travel services provider seeking to digitize holiday planning and booking through a mobile-first platform
Projected 30% increase in direct bookings within first year, 40% reduction in customer service inquiries through self-service features, and 25% expansion of customer base through cross-border market penetration. The app will establish TUI as a digital leader in travel services with measurable improvements in customer satisfaction metrics (targeting 4.5+ star ratings).