Logo
  • Cases & Projects
  • Developers
  • Contact
Sign InSign Up

Here you can add a description about your company or product

© Copyright 2025 Makerkit. All Rights Reserved.

Product
  • Cases & Projects
  • Developers
About
  • Contact
Legal
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Development of a Personalized Cannabis Preference and Product Discovery Platform
  1. case
  2. Development of a Personalized Cannabis Preference and Product Discovery Platform

Development of a Personalized Cannabis Preference and Product Discovery Platform

simpalm.com
Consumer products & services
eCommerce
Health & Wellness
Business services

Identifying Consumer Preferences in the Cannabis Market

Consumers lack access to dedicated mobile applications that enable them to define their preferences for cannabis products and find products that match their taste profiles, resulting in limited personalized discovery and engagement options.

About the Client

A startup specializing in digital solutions for the cannabis industry, focusing on enhancing consumer product discovery and personalization.

Objectives for Enhancing Cannabis Consumer Engagement and Analytics

  • Develop a mobile application allowing users to record, rate, and manage their cannabis preferences and product history.
  • Implement an advanced matching algorithm to recommend products aligned with user profiles.
  • Create an admin web portal for managing product data, dispensary information, and tracking user engagement metrics.
  • Facilitate social connectivity among users to share preferences, recommendations, and discussions.
  • Deploy a scalable, secure system optimized for performance and user privacy, with capacity for future growth and feature expansion.

Core Functionalities for a Cannabis Preference and Discovery Platform

  • Explore new cannabis products with personalized recommendations based on user preferences.
  • Create and maintain a cannabis diary to track liked/disliked products, including user feedback on product attributes.
  • Customize and update user profiles with specific preferences such as THC, CBD levels, and terpene profiles.
  • Locate dispensaries carrying preferred products using geolocation and mapping features.
  • Connect with friends, share preferences, and discuss products within the platform.
  • Admin interface for adding and updating product data, monitoring user engagement metrics, and managing dispensary information.

Preferred Technologies and Architectural Approaches

Mobile development using iOS SDK with Swift
Web backend and admin panel using PHP and JavaScript frameworks (e.g., Angular)
Databases in MySQL deployed on cloud infrastructure (e.g., AWS)
RESTful APIs for mobile and web integration

Essential External System Integrations

  • Mapping services for dispensary location features
  • Product database or API integrations for up-to-date cannabis product data
  • User analytics and tracking tools for monitoring engagement metrics

Key Non-Functional Requirements

  • System scalability to support increasing user base and data volumes
  • High-performance response times, ensuring smooth user experience
  • Data privacy and security measures compliant with relevant regulations
  • Availability with minimal downtime and robust backup solutions

Projected Business Impact and Value of the Platform

The platform aims to significantly enhance user engagement through personalized product recommendations, leading to increased product discovery and user retention. Aiming to achieve a target of over 10,000 active users within the first year, with measurable improvements in user satisfaction scores and product recommendation accuracy, ultimately driving sales and customer loyalty in the cannabis industry.

More from this Company

Development of an SEO-Optimized Talent Screening and Assessment Web Platform
Development of a Social Engagement Mobile Platform with Geofencing and Profile Matching
Development of a Offline-Enabled Pipe Fitting Selection Tool for Industrial Pipelines
Development of a Custom Marketing Website and CRM Integration for Gaming Venue Platforms
Modern Mobile Application for Faith-Based Daily Prayers with Cross-Platform Accessibility