Development of a Social Engagement Mobile Platform with Geofencing and Profile Matching

Guests at bars and clubs often experience difficulty initiating conversations and connecting with others due to a lack of effective engagement tools. This hampers the social experience and limits customer satisfaction. The client seeks to develop a mobile platform that enables users to view profiles, express interest, and connect with fellow patrons seamlessly within a venue, enhancing social interaction and increasing venue loyalty.

A mid-sized hospitality enterprise aiming to enhance guest engagement and facilitate social interactions within entertainment venues such as bars and nightclubs.

• Create a cross-platform mobile application compatible with iOS and Android devices.
• Implement real-time profile viewing, liking, and messaging features to facilitate ice-breaking interactions.
• Integrate geofencing technology to ensure engagement occurs within designated venue boundaries, enhancing security and context relevance.
• Enable venue-based check-ins to authenticate user presence at specific locations.
• Display visitor lists and mood/status indicators to assist users in selecting potential connections.
• Provide venue information, special promotions, and event details to enrich user experience.
• Ensure the platform supports push notifications for interaction alerts and promotional offers.

• Venue Support Listings: Display a curated list of venues supporting the platform, allowing users to select preferred locations.
• Check-in and Geofencing: Enable users to check-in at venues and use geofencing to validate presence within the venue for security and engagement purposes.
• Guest Lists and Profile Viewing: Show current guests with profiles, moods, and interests, facilitating informed interactions.
• Icebreaker Interactions: Allow users to like profiles, send notifications, and set screening questions to initiate conversations.
• Messaging System: Provide a direct messaging interface for ongoing communication between users.
• Promotions and Event Information: Display exclusive deals, venue events, and special offers to incentivize participation.

• Venue location and scheduling APIs
• Push notification services
• User profile and social media API integrations (if applicable)
• Promotions and event management systems

• Scalability to support increasing user base within venue environments
• Performance optimization for real-time interactions and notifications
• High security standards for user data, including geolocation privacy
• Reliable geofencing accuracy to validate user presence
• Minimal latency to ensure seamless user experience

The platform aims to significantly enhance guest engagement by enabling effortless connections within venues, leading to increased customer satisfaction and loyalty. By leveraging geofencing and targeted promotions, the application expects to boost venue foot traffic, promote special events, and improve operational insights, ultimately contributing to higher revenue and a more vibrant social atmosphere.