Development of a Multi-Platform Recipe and Brand Engagement App with Voice Control

The client faces challenges in establishing direct and effective communication channels with consumers of their cooking oil products. Existing marketing methods are insufficient for nurturing brand loyalty and community engagement, especially among tech-savvy users who seek interactive and personalized experiences online.

A large-scale consumer brand specializing in cooking ingredients seeking to enhance direct communication with customers and build brand loyalty through innovative digital tools.

• Develop a cross-platform application accessible via web and mobile devices to facilitate consumer engagement.
• Integrate voice-controlled functionalities for intuitive recipe browsing and interaction.
• Create a seamless user experience that promotes brand awareness and community building.
• Enable real-time content updates and interactions to foster ongoing consumer relationships.
• Deliver the system within a targeted timeframe, ensuring high performance, security, and scalability.

• Responsive web interface compatible with desktops and tablets.
• Native mobile applications for iOS and Android devices.
• Voice-controlled recipe preview and browsing capabilities.
• Content management system for updating recipes and brand messages.
• User account and community features to foster brand loyalty.
• Notification system for updates and promotions.
• Analytics dashboard for tracking user engagement and interaction metrics.

• Voice recognition and control services
• Content management and delivery systems
• Analytics platforms for user interaction data
• Push notification services

• System should support at least 100,000 concurrent users
• Application must load within 2 seconds on standard devices
• Data security compliant with relevant privacy standards
• High availability with 99.9% uptime

The new digital platform is expected to significantly enhance consumer engagement, serving as a direct communication channel with a major cooking oil brand's customer base and building an active online community. This approach aims to increase brand awareness, foster loyalty, and support marketing objectives, leading to measurable improvements in consumer interaction metrics and brand perception.