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The pandemic-induced ban on live performances threatened musicians' livelihoods and fan engagement. Existing platforms lacked specialized features for artist-audience interaction, requiring a solution with complex UI animations, genre/location-based content filtering, and rapid third-party technology integration while maintaining artistic integrity.
A startup focused on connecting musicians with fans through innovative digital platforms, founded by a music industry professional seeking to mitigate pandemic-related disruptions in live performances.
The platform will create a sustainable revenue stream for musicians through virtual concerts and merchandise sales while providing fans with immersive content experiences. The Cassandra-powered architecture ensures scalability for millions of concurrent users, with Lottie animations and Mux Video integration delivering superior UX that differentiates the service in a competitive market.