Development of a Multi-Platform Influencer-Brand Marketplace with Compliance and Deal Management

The client faces difficulties in providing a comprehensive marketplace platform that connects brands with influencers, manages onboarding, enhances compliance reporting, facilitates negotiations, and operates seamlessly across mobile and web channels. The existing system is limited to iOS and lacks web and Android presence, constraining scalability and user reach.

A mid-sized digital marketing agency specializing in influencer partnerships and brand collaborations, seeking to enhance its platform offerings.

• Develop a cross-platform marketplace accessible via Android, iOS, and web to increase user engagement and reach.
• Implement integrated onboarding workflows that connect with multiple social media channels to improve influencer discoverability.
• Incorporate compliance reporting integrations with industry-standard verification providers to ensure regulatory adherence.
• Enhance campaign management features, including support for negotiations, counter offers, and bonus payments, to facilitate realistic deal processes.
• Create a modular, scalable architecture to support future expansion into institutional partnerships and whitelabeled solutions.

• Mobile and web apps supporting influencer onboarding, brand registration, and profile discovery with regional and national filters.
• Social media integrations to enhance profile accuracy and discoverability.
• A compliance reporting module integrated with third-party verification services for endorsement and athlete compliance.
• Campaign management system supporting creation, monitoring, and management of influencer deals.
• Negotiation support features including campaign offers, counter offers, and bonus payments.
• Admin portal for platform oversight and management of user activities.
• Institutional partner support with whitelabeled versions of the platform for specific organizations or universities.

• Social media platforms API integrations for influencer onboarding and discoverability.
• Compliance verification providers to support reporting features.
• Payment gateways for bonus and campaign payments.
• Institutional partnership management systems for whitelabeled solutions.

• Scalability to support increasing user base and multiple institutional partners.
• High performance with responsive UI/UX across all platforms.
• Security measures to ensure data privacy and compliance with regulations.
• Availability and fault tolerance to minimize downtime.

The platform aims to significantly expand user engagement across Android, iOS, and web, streamline influencer onboarding and compliance processes, and enable more dynamic deal negotiations. This will facilitate faster deal closures, improve transparency, and support expansion into institutional markets, ultimately increasing platform revenue and market share.