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Development of a Multilingual Marketing Website with Real-Time Location Integration for TaptIn App

simpalm.com

Advertising & marketing

Food & Beverage

Hospitality & leisure

Business Challenges

Lack of a cohesive digital marketing platform to effectively showcase the TaptIn app's capabilities and real-time data integration for location-based services, resulting in limited customer engagement and lead generation opportunities.

About the Client

A local marketing company specializing in promoting restaurants and clubs through mobile app solutions

Key Goals

Create a visually engaging single-page website with parallax scrolling
Integrate real-time location data from backend systems
Implement dynamic content management for blogs and events
Enhance user engagement through interactive map visualization
Establish multilingual capabilities for expanded market reach

Core System Requirements

Parallax scrolling single-page design
Google Maps API integration for location visualization
Dynamic blog and news section with media management
Event management system with calendar integration
Multilingual content support
Contact forms with NDA-compliant consultation workflow
Responsive design for mobile and desktop platforms

Technology Stack

WordPress

HTML5

PHP

AWS

JavaScript

CSS3

System Integrations

Backend database API for location data
Google Maps API
Event management API
Multilingual content API

Quality Attributes

High availability (99.9% uptime)
Scalable cloud hosting on AWS
Cross-browser compatibility
Secure data transmission (SSL/TLS)
Optimized page load performance (<2s)

Expected Business Outcomes

Enhanced brand visibility through interactive location-based marketing, improved lead generation via real-time data showcases, streamlined content management for marketing campaigns, and expanded market reach through multilingual capabilities, resulting in increased app adoption rates among restaurant and hospitality businesses.