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Development of a Multilingual E-Commerce Website for a Heritage Confectionery Brand
  1. case
  2. Development of a Multilingual E-Commerce Website for a Heritage Confectionery Brand

Development of a Multilingual E-Commerce Website for a Heritage Confectionery Brand

moravio.com
Consumer products & services

Identified Challenges in Modernizing Heritage Candy Brand's Online Presence

The client faces limitations with their current online presence, lacking a modern, responsive website that caters to international customers with multiple languages, and needs a scalable platform to showcase their diverse product range, enhance brand engagement, and streamline international e-commerce capabilities.

About the Client

A well-established confectionery manufacturer with a legacy brand, producing a wide range of sweets for global export, seeking digital expansion and modern online presence.

Goals for Building a Next-Generation Digital Platform

  • Design and implement a responsive, multilingual website optimized for desktop and mobile devices.
  • Develop a scalable e-commerce platform that accurately showcases the company's diverse product catalog in various flavors and packaging options.
  • Integrate a content management system to facilitate easy updates of product information, promotions, and brand storytelling.
  • Establish a robust technical foundation with recommended technologies ensuring performance, security, and maintainability.
  • Enable international shipping and localization features to support export to multiple countries.

Core Functional Capabilities for the New Digital Platform

  • Multilanguage support to serve global markets in user-preferred languages
  • Responsive design for seamless experience across devices
  • Product catalog management with detailed descriptions, flavors, and images
  • Shopping cart and checkout process with international shipping options
  • Content management system for easy updates of product info, news, and promotions
  • Integration with existing or new payment gateways and shipping carriers
  • Analytics and reporting dashboard for monitoring user engagement and sales performance

Technological Architecture and Platform Preferences

Content management platform similar to WordPress or headless CMS approach
Responsive web technologies (HTML5, CSS3, JavaScript frameworks)
Backend server with scalable infrastructure
Multilanguage configuration and localization frameworks

External Systems and Services Integrations

  • Payment gateway providers for online transactions
  • Shipping and logistics platforms for rate calculation and order fulfillment
  • Analytics tools for performance tracking
  • Localization and translation services

Performance, Security, and Scalability Expectations

  • Website availability with 99.9% uptime
  • Page load times under 3 seconds across devices
  • Secure handling of customer data and payment information in compliance with data protection standards
  • Scalable infrastructure capable of supporting increased traffic during peak seasons

Projected Business Benefits from Digital Enhancement

The development of a modern, multilingual e-commerce website is expected to significantly increase global sales reach, improve user engagement through a responsive and user-friendly interface, and streamline order management processes, ultimately boosting export volumes and brand visibility across over 40 countries.

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