The client aims to address the difficulty of showcasing attractive tourist locations remotely, reducing dependency on physical visits for initial engagement and marketing. Existing promotional methods lack immersive and interactive elements that can captivate potential visitors and provide an informative experience at scale.
A regional tourism board seeking to enhance international and domestic visitor engagement through immersive virtual reality experiences.
The new VR application aims to significantly enhance destination promotion by providing an engaging and informative virtual experience, leading to increased tourist interest and visitation. The project is expected to increase virtual engagement metrics and serve as an effective marketing tool that complements traditional promotional efforts, ultimately boosting regional tourism visibility and visitor numbers.