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Virtual Reality Tour Application for Promoting Tourist Destinations
  1. case
  2. Virtual Reality Tour Application for Promoting Tourist Destinations

Virtual Reality Tour Application for Promoting Tourist Destinations

moravio.com
Tourism
Media
Entertainment

Challenges in Engaging Tourists and Promoting Destinations Virtually

The client aims to address the difficulty of showcasing attractive tourist locations remotely, reducing dependency on physical visits for initial engagement and marketing. Existing promotional methods lack immersive and interactive elements that can captivate potential visitors and provide an informative experience at scale.

About the Client

A regional tourism board seeking to enhance international and domestic visitor engagement through immersive virtual reality experiences.

Goals for Developing an Immersive VR Tourist Promotion Platform

  • Create a virtual reality application enabling users to explore key tourist destinations in a 3D/360° environment.
  • Incorporate multimedia infographics to enhance informational value during virtual tours.
  • Ensure compatibility with popular VR devices such as Gear VR and Oculus GO.
  • Achieve a seamless, high-quality user experience that encourages virtual visitation and decision-making.
  • Modify and optimize existing VR content to ensure immersive realism and interactivity.

Core Functionalities for the VR Tourist Experience Platform

  • 360° Video Playback of scenic locations for immersive exploration.
  • Navigation controls to 'fly over' or move through different points of interest.
  • Overlay of interactive infographics providing location-specific data and descriptions.
  • Compatibility with VR headsets such as Gear VR and Oculus GO.
  • Content management interface for updating multimedia assets and info graphics.

Technologies and Architecture for VR Application Development

Unity game engine for 3D/2D graphics and VR content creation
360° video rendering capabilities
Cross-platform development framework for VR devices

External Systems and Data Integrations Needed

  • Content management system for updating multimedia content
  • Analytics tools for tracking user engagement and usage metrics
  • Potential integration with mapping or geo-location services for contextual navigation

Performance, Security, and Usability Standards

  • Application should support high-quality 360° video playback with minimal latency.
  • System must be scalable to accommodate increasing user numbers without performance degradation.
  • Ensure data security for user interaction and content management.
  • Compatibility and responsiveness across specified VR devices.

Expected Business Benefits and Impact of VR Tourism Platform

The new VR application aims to significantly enhance destination promotion by providing an engaging and informative virtual experience, leading to increased tourist interest and visitation. The project is expected to increase virtual engagement metrics and serve as an effective marketing tool that complements traditional promotional efforts, ultimately boosting regional tourism visibility and visitor numbers.

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