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Development of a Modern Webinar Platform for KÖNIGSTAHL

createit.com

Manufacturing

Construction Solutions

Challenge: Limited Audience Reach and Knowledge Sharing

KÖNIGSTAHL faces the challenge of effectively reaching a wider audience with valuable industry knowledge and showcasing their products and services. Their existing methods are insufficient for delivering engaging content and building a strong online presence. They lack a centralized platform for hosting, distributing, and archiving webinars, hindering their ability to attract potential customers and partners.

About the Client

KÖNIGSTAHL is a steel distribution and window/door/facade systems company, part of the KÖNIG GRUPPE, seeking to enhance customer engagement and knowledge sharing through online webinars.

Project Goals

Establish a central online knowledge repository in video format.
Attract customers and business partners through engaging video content.
Facilitate webinar registration and attendance.
Promote the KÖNIGSTAHL brand as an industry leader.
Provide a seamless and user-friendly experience for both presenters and attendees.

Functional Requirements

Livestream webinar hosting with presenter tools
Webinar recording and storage
Video library with search and filtering
Webinar registration and invitation management
User-friendly website with clear navigation
Mobile-responsive design

Preferred Technologies

WordPress (for website)

HTML/CSS/JavaScript (for front-end)

Webinar platform integration (e.g., Zoom, GoToWebinar, or custom solution)

Required Integrations

CRM system (e.g., Salesforce, HubSpot) for lead generation and follow-up
Marketing automation platform (e.g., Mailchimp) for email invitations

Non-Functional Requirements

High performance and scalability to handle a large number of attendees
Secure platform to protect user data and webinar content
Reliable streaming quality with minimal latency
Accessibility compliance (e.g., WCAG)

Expected Business Impact

This platform will significantly enhance KÖNIGSTAHL's marketing efforts, improve customer engagement, and establish them as a thought leader in the industry. It will lead to increased lead generation, stronger customer relationships, and improved brand awareness, ultimately contributing to revenue growth.