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Development of a GDPR-Compliant End-to-End Analytics SaaS Platform

wezom

Advertising & marketing

Information technology

Software development

Challenges in Modern Digital Analytics Compliance

Existing analytics platforms fail to comply with GDPR regulations due to reliance on Client ID tracking, lack integrated tools for comprehensive customer journey analysis, and require email account connections for report access. Businesses face fragmented data silos and inefficient cost distribution across marketing channels.

About the Client

A technology company specializing in cloud-based analytics solutions for digital marketing optimization

Strategic Development Goals

Create a GDPR-compliant analytics platform with User ID anonymity features
Develop integrated tools for analyzing conversion channels and demand forecasting
Enable report generation without mandatory email account connections
Implement team access management within marketing platform settings

Core System Capabilities

Role-based access permissions (admin/manager tiers)
Google Analytics-integrated reporting dashboard
CRM integration for customer journey tracking
Team collaboration tools with configurable access
Future modules for social media and affiliate program analytics

Technology Stack Requirements

Cloud-native architecture

Real-time data processing frameworks

System Integration Needs

Google Analytics API
AMO CRM integration
User authentication services

Operational Requirements

GDPR compliance certification
Horizontal scalability
99.9% uptime SLA
Data encryption at rest/transit

Business Value Projections

Expected 12% reduction in marketing costs through optimized channel allocation, with enhanced compliance reducing legal risks. Integrated analytics should improve ROI tracking accuracy by 30% while maintaining user anonymity standards.