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Development of a Modern eCommerce Platform with 3D Product Customization Capabilities
  1. case
  2. Development of a Modern eCommerce Platform with 3D Product Customization Capabilities

Development of a Modern eCommerce Platform with 3D Product Customization Capabilities

moravio.com
eCommerce

Identified Challenges in Modernizing eCommerce and Enhancing Customer Engagement

The client currently operates with outdated or limited online sales platforms that lack engaging visual tools for product customization, resulting in reduced customer interaction, lower conversion rates, and an inability to provide an interactive shopping experience. They require a comprehensive, modern eCommerce solution that integrates visual customization features and supports both retail and B2B transactions.

About the Client

A medium-sized manufacturer or retailer specializing in furniture or home goods seeking to enhance their online sales channels with advanced product visualization and customization features.

Goals for Developing an Interactive and Modern eCommerce Solution

  • Create a responsive, user-friendly eCommerce platform supporting both retail and B2B segments.
  • Implement an interactive 3D product preview feature with rotation and zoom capabilities to enhance customer engagement.
  • Deliver a scalable and customizable digital storefront that aligns with the client's brand and product range.
  • Improve online sales performance and customer satisfaction through innovative visualization tools.
  • Ensure efficient management of product data, customization options, and order processing within the system.

Core Functional Capabilities and Features of the eCommerce Platform

  • Interactive 3D product previews with rotation and zoom functions to enable detailed customer exploration.
  • Custom product configuration tools allowing users to personalize furniture and home goods.
  • Responsive interface optimized for desktops, tablets, and smartphones.
  • User-friendly navigation, product browsing, and checkout processes.
  • Support for both retail and B2B purchasing workflows.
  • Integrated product management dashboard for administrators.
  • Secure payment and order processing integration.
  • Seamless synchronization with inventory and CRM systems.

Technology Stack and Architectural Preferences

WebGL or similar technology for 3D visualization
Responsive web design frameworks
Modern JavaScript frameworks (e.g., React, Angular)
Cloud hosting for scalability and availability

External System Integrations Needed for Full System Functionality

  • Inventory management systems
  • Customer relationship management (CRM) platforms
  • Payment gateways
  • Order processing and fulfillment systems

Essential Non-Functional System Requirements

  • System scalability to handle increasing product catalog and user traffic
  • High performance with minimal load times for interactive features
  • Robust security protocols for sensitive customer and payment data
  • Responsive design to ensure compatibility across devices
  • System availability and uptime of 99.9%

Projected Business Benefits and Impact Metrics

The implementation of this modern eCommerce platform with 3D customization is expected to enhance customer engagement and satisfaction, increase online sales conversions by a significant margin, and enable scalable growth. By providing advanced visualization tools, the client anticipates improved competitive positioning, higher customer retention, and streamlined order management, leading to measurable improvements in revenue and operational efficiency.

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