The client faces difficulties in expanding their freight marketplace due to limited accessibility for end-users, lack of real-time location tracking, inefficient communication channels, and suboptimal shipment management tools, hindering business growth and customer satisfaction.
A mid-sized logistics company aiming to enhance its freight marketplace through a mobile app to improve user engagement, streamline operations, and expand market reach.
The implementation of the mobile app is expected to increase marketplace accessibility, improve operational efficiency, and enhance user engagement through gamification and premium features. This is anticipated to lead to a 30-50% boost in transaction volumes, higher customer satisfaction scores, and expanded market share for the logistics provider.