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Development of a Mobile Usage Analytics and Cost Optimization Application
  1. case
  2. Development of a Mobile Usage Analytics and Cost Optimization Application

Development of a Mobile Usage Analytics and Cost Optimization Application

thedroidsonroids.com
Telecommunications
Consumer products & services

Identifying the Need for Accurate Usage Tracking and Cost Optimization

The client faces challenges in providing customers with precise tracking of their mobile usage across calls, messages, and data transfers. Customers struggle to identify the most economical plans, leading to dissatisfaction, increased churn, and lost revenue. The lack of an integrated, real-time analysis tool hampers effective plan recommendation tailored to individual usage patterns.

About the Client

A telecommunication service provider or a mobile carrier aiming to offer customers an intelligent app that tracks usage and recommends the most cost-effective plans based on actual phone activity.

Goals for Developing a Usage Analysis and Cost Optimization Tool

  • Create an intuitive mobile and web application that accurately tracks user phone activity, including calls, messages, and data transfer across various categories.
  • Implement complex backend calculations that analyze usage data in accordance with customer billing cycles to determine optimal plan options.
  • Develop features to visualize current usage patterns through custom, real-time charts.
  • Enable seamless integration of market offer data to recommend and facilitate switching to the most cost-efficient mobile plans.
  • Incorporate alert and notification systems to inform users when they approach their service limits or potential savings opportunities.
  • Ensure the platform supports differentiated tracking for various call types (mobile, landline, international) and data categories, providing detailed billing insights.

Core Functional System Features for Usage Tracking and Plan Optimization

  • Real-time phone usage tracking for calls, messages, and data transfers across multiple categories.
  • Backend processing engine to perform complex calculations adjusted to the user's billing cycle.
  • Customizable data visualization dashboards displaying actual usage and plan comparisons.
  • Dynamic marketplace integration to fetch and process latest mobile plan offers.
  • Automated plan recommendation engine based on usage analysis.
  • User notification system for alerts on approaching limits or potential savings.
  • Multi-source data differentiation for comprehensive billing insights across call types (mobile, landline, international).

Technology Stack and Architectural Preferences for Development

Mobile app platforms (iOS/Android)
Backend development frameworks supporting complex calculations
Data visualization libraries
APIs for external market data integration

External Data Sources and System Integrations Needed

  • Market mobile plan APIs for offer data
  • Phone usage data from device monitoring systems
  • Billing cycle data sources

Key Non-Functional System Requirements

  • High scalability to support large user base and frequent updates.
  • Performance optimization to process and analyze usage data in real time.
  • Security measures to protect user data and compliance with privacy standards.
  • Reliability with 99.9% uptime for real-time tracking and notifications.
  • Responsive UI/UX for seamless experience across devices.

Anticipated Business Benefits of the Usage Optimization Solution

The project is expected to enable the client to significantly improve customer satisfaction by providing accurate and personalized usage insights, reducing billing inefficiencies, and increasing user engagement. It aims to increase customer retention rates, reduce churn, and drive revenue growth through more effective plan recommendations. Quantitatively, the system can help more customers switch to cheaper plans, resulting in estimated cost savings and increased competitive advantage in the market.

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