The client faces challenges in providing customers with precise tracking of their mobile usage across calls, messages, and data transfers. Customers struggle to identify the most economical plans, leading to dissatisfaction, increased churn, and lost revenue. The lack of an integrated, real-time analysis tool hampers effective plan recommendation tailored to individual usage patterns.
A telecommunication service provider or a mobile carrier aiming to offer customers an intelligent app that tracks usage and recommends the most cost-effective plans based on actual phone activity.
The project is expected to enable the client to significantly improve customer satisfaction by providing accurate and personalized usage insights, reducing billing inefficiencies, and increasing user engagement. It aims to increase customer retention rates, reduce churn, and drive revenue growth through more effective plan recommendations. Quantitatively, the system can help more customers switch to cheaper plans, resulting in estimated cost savings and increased competitive advantage in the market.