The client faces challenges in reducing costs for customers purchasing smaller membership packages while offering a platform for users to resell unused memberships and class access, thereby maximizing platform engagement and revenue. Current manual or fragmented processes hinder user experience and limit scalability.
A mid-sized company operating an online platform that enables users to buy, sell, and manage memberships and class access in a wellness or recreational sector.
The developed platform aims to decrease customer expenditure on memberships, enhance user engagement through membership reselling, and increase overall revenue. Expected outcomes include improved transaction volume, higher customer satisfaction, and scalable platform growth, mirroring prior successes of increased user activity and transaction revenue in similar deployments.