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Development of a Mobile Media Style Guide Application for Field Professionals
  1. case
  2. Development of a Mobile Media Style Guide Application for Field Professionals

Development of a Mobile Media Style Guide Application for Field Professionals

simpalm.com
Media
Government

Challenges Faced by Media Professionals Using Traditional Style Guidelines

Media professionals working in the field rely on bulky PDF style guidelines to add meta tags and descriptions to photos and videos before submission. Scanning through extensive PDF documents is cumbersome and inefficient, leading to delays and potential inconsistencies in media submissions.

About the Client

A government agency responsible for media content management and dissemination, with media professionals operating globally to capture and submit multimedia content.

Goals for the Mobile Style Guide Application Development

  • Create a user-friendly mobile application compatible with iOS and Android platforms to facilitate easy access and use in the field.
  • Replace the traditional PDF style guide with a structured, easily navigable digital format embedded within the app.
  • Streamline media tagging and description processes to improve accuracy and speed of media submissions.
  • Enable quick search and retrieval of style rules directly within the app, reducing time spent manual searching.
  • Achieve efficient data parsing and structuring from existing style guideline documents to support app functionalities.

Core Functionalities for the Mobile Style Guide Application

  • Mobile app platform supporting iOS and Android devices.
  • Embedded parser to convert existing style guideline documents into a structured, searchable format within the app.
  • Intuitive UI/UX design for easy navigation and quick access to style rules.
  • Search functionality for efficiently locating relevant style guidelines and rules.
  • Media capture and tagging interface to add metadata directly before submission.
  • Offline access to style guidelines, ensuring functionality in field environments without network connectivity.
  • Secure data handling, ensuring integrity and confidentiality of media and metadata.

Preferred Technologies and Architectural Approaches

iOS SDK (Swift)
Android SDK (Kotlin)
Embedded data parser built locally within the app
Mobile development frameworks supporting cross-platform compatibility

External System Integrations Needed

  • Existing style guideline documents (for parsing and conversion)
  • Media submission backend system for uploading tagged media files
  • Secure authentication and user management system

Key Non-Functional System Requirements

  • App performance optimized for quick data access and minimal load times.
  • Offline functionality to support environments with limited connectivity.
  • Data security measures compliant with federal standards.
  • Scalability to support an expanding user base and evolving guideline data.

Expected Business and Operational Impact of the Mobile Style Guide App

The implementation of the mobile style guide application is projected to significantly improve the efficiency of media professionals by reducing the time spent searching for styling rules and adding metadata, leading to faster media submission cycles. It will enhance consistency, accuracy, and operational responsiveness, aligning with broader digital transformation goals and improving content management workflows.

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