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Development of a Mobile Loyalty Program Application and Administrative Panel

g-group.dev

Consumer products & services

Challenges with Brand Recognition and Customer Retention

NeoNail faces the challenge of strengthening brand recognition and increasing customer loyalty in a competitive market. Existing methods for customer engagement lacked interactivity and personalized experiences, hindering customer retention and limiting data collection for targeted marketing.

About the Client

NeoNail is a leading international company specializing in nail styling and care products, known for innovation and high-quality offerings.

Project Goals

Increase brand recognition among existing and potential customers.
Enhance customer loyalty and retention.
Drive product orders and revenue growth.
Improve customer engagement and provide a personalized experience.
Gather valuable customer data for targeted marketing initiatives.

Core System Functionality

Customer registration and profile management.
Loyalty point accumulation and redemption.
Purchase history tracking.
Personalized offers and promotions.
Integration with online store and order management system.
Administrative panel for program management, customer data analysis, and report generation.

Technology Stack

PHP 7.4

Symfony 4.4

Angular

External System Integrations

Online store platform
Comarch Altum order management software

Non-Functional Requirements

Scalability to support a growing user base (target 100,000+ users).
High performance and responsiveness.
Secure data storage and transmission.
Mobile application compatibility with iOS and Android platforms.
System flexibility for future feature enhancements and integrations.

Expected Business Impact

The successful implementation of this project is expected to result in a significant increase in customer engagement, improved customer loyalty, and a measurable increase in product orders. The initial success of the app (10,000 registrations in 5 days, 20,000+ orders) indicates a strong potential for revenue growth and a strengthened brand presence.